Drooling, feeble-minded domestic goddesses take note
If the latest missive from Martha to land in my inbox is any indication, the marketing gurus at Big Mama Stewart’s domestic juggernaut have located a new and potentially-lucrative market segment to
exploit enlighten. For those of you not on the mailing list, I’m referring to mentally-underpowered domestic engineers. Of course, one might assert that this demographic has long been Martha’s bread and butter, and further, that captivating the attention of dim bulbs with too much time on their hands is the foundation on which her housekeeping house of horrors is built. No argument from me.
In any case, by now you’re probably all agog to hear about the latest cross-selling initiative, and really, who am I to keep you in the dark? So without further ado (and now that that third martini has finally worked its magic on my cerebral cortex), here’s a summary of what Martha is currently flogging:
Martha Stewart’s top five videos for 2013
1. How to frost a cupcake
If you need help with this extremely challenging task, I suggest grabbing the first two-handed four-year-old you find and shoving a butter knife into his/her sticky little mitt. Watch and learn.
2. How to cut a melon
Are you kidding? No need for the preschooler, just get the knife — and stab yourself with it to be sure your nervous system is still functioning. Then cut the frickin’ cantaloupe already.
3. Bartending basics
This may be the most offensive video on offer, and I’ll tell you why. When I’m at the bar or hanging around the punchbowl, the last goddamned thing I want is a drink that was mixed during amateur hour. If you need a basics course, skip the video, strap on your helmet and pilot your Segway on over to your loser cousin’s house for a Partridge Family marathon where you can sip a festive glass of Gatorade and ginger instead of a properly made Sazerac. For your sins.
4. How to can and jam
Unless this is the first release in Martha’s new series of porn videos, I’m not interested. Actually, I’m not even interested then.
5. How to cut a mango
I’ll admit it, these can be a bit of a challenge, but here’s an easy solution: Go to the bodega and buy a container of cut-up mango. Then throw it in the blender with a fifth of vodka, rum, gin or similar. Congratulations, you now have a life worth living. Well done, Sweetie.
There are perfectly good reasons why I subscribe to virtually everything Martha Stewart puts out — for free that is. As I have chronicled, the woman makes my ass ache; however, I have found tremendous inspiration in her works. For the snark-minded, she is the gift that keeps on giving.
So the latest epistle from Martha suggests making a button necklace. I’ll spare you the details, but it looks like this. According to Martha, you’ll need 60 buttons to replicate the dazzling item in the photo. So I checked out Chichester, her suggested source for the buttons, and my suspicions were correct.
Abalone buttons range from $1.75 to $6.70 apiece depending on size. Now I’m assuming you wouldn’t opt for the saucer-size three inch buttons, but let’s say you go for the half inch ones. At $2 a pop, you’re in for $120 bucks before shipping, handling and tax. Then you have to buy the string, and after that you’ll need about three days to put the goddamned thing together (it requires approximately 125 knots by my count), plus a large vat of Bag Balm to treat the open sores on your fingers. (About $8 for the 10 ounce tub, and if you don’t keep it around the house, you should. It’s miraculous.)
All in then, I’m guesstimating this little DIY extravaganza will run you about $150. That’s three bottles of Veuve Cliquot or an entire case of Ten High with a few bucks left over to throw at your bail for those of you who prefer the liquid measure. And all so that you can proudly sport a necklace that looks like a mentally-challenged, eight-fingered six year-old made it at Y camp, and which you will then have to fess up to having created yourself. Believe me folks, you’re better off with the whiskey.
All of which begs the question, Is it ME?